Pain points were identified through feedback from the property agents community and through an audit of the existing processes. Key findings from this research highlighted the need for a centralised, searchable database of accurate, up-to-date office availability, as well as quick access to relevant building facts and downloadable technical documents.

I created user flows, wireframes and a Marvel prototype to test the initial concept before final designs were created. As responsive web app, every screen was designed across three key breakpoints and developed to work across all resolutions from desktop to mobile. Maintaining a consistant experience on a wide variety of devices and screen sizes was given consideration throughout the design process. Building floor plans, specifications and lifestyle imagery were also prepared and created inline with the overall visual style of the app.

A marketing campaign was created to raise awareness of the app within the wider property agent community, including a prelaunch landing page, direct mail campaign and email campaign. The key campaign message was also used as an ownable hashtag #canaryintheknow that can be promoted through Canary Wharf's existing social media channels and accounts.