With my personas and my research I started to look at how to go best solve the problem, and created my hypothesis. I then started my concepting, starting with user flows. Initially my user flow added the ability to customise dishes to what was otherwise a fairly standard online takeaway service. The user finds a dish, customises dish to suit their needs and adds to cart. After exploring this more I realised this was potentially a time consuming process for the user having to manually customise every dish, especially in the case of repeat users.
To improve this I reworked the flow so when a user visits the website they have the option to create a user profile, inputting their eating preferences & restrictions. These preferences are then automatically applied to any menu that they view, essentially making every dish viewed at every restaurant compatible with their specific requirements.