Founders Holly Lander and Orla Bennett started Atomica as an alternative to 'traditional' gallery spaces. Affordable, ready to hang artwork, ceramics, vinyl collectables sit side by side with a soundtrack of vintage vinyl, punk and garage tunes.
This deliberately brash and playful personality is reflected in the brand identity through a loud, geometric logo and bright pastel colour palette - a bold look not normally associated with the minimal white walls of a gallery space. This branding was applied to all aspect of the business, including pop up spaces, social media channels, website, exhibition marketing and limited edition print production and packaging.
As a lean start up, the printed collateral and packaging was designed and produced to have the most impact with minimal investment and cost. A risographed suite of business cards, thank-you slips and certificates of authenticity were produced along with carefully selected off the shelf packaging materials and a hand held embossing stamp for limited editions and gift certificates.